Por favor, use este identificador para citar o enlazar este ítem: http://repositorio.utp.edu.pe/handle/UTP/2518
Título : Immersive Technologies in Marketing: State of the Art and a Software Architecture Proposal
Autor : Zúniga Torres, Juan Carlos
Portocarrero Rivera, Alonso
Palabras clave : Marketing
Marketing experiencial
Tecnologías inmersivas en Marketing
Fecha de publicación : 2019
Editorial : The Science and Information Organization
Resumen : After conducting the historical review of marketing and especially experiential marketing, which considers various types of experiences such as sensations, feelings, thoughts, actions and relationships, seeking in the consumer greater satisfaction and therefore greater effectiveness in the action of marketing, as well as establishing the state of the art of immersive technologies and their applications in marketing, the authors propose a software architecture model for hotel services, which includes the description of hardware and software elements for development and implementation. The model would make it possible to bring customers closer to experiences that are very close to reality,based on their profiles and characteristics, previously treated by a recommendation module included in the proposal, a fact that supports the decision of purchase, with a high degree of adaptation to their needs and requirements. The proposal and development of the model with attributes of originality, aims to contribute to the development and technological innovation of marketing in the hotel industry. Finally, conclusions and recommendations for future work are established.
URI : http://repositorio.utp.edu.pe/handle/UTP/2518
ISSN : 2156-5570
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